Your Privacy, Protected
with ServeRetail

Discover how ServeRetail safeguards personal and payment information with PCI DSS-compliant, secure, and transparent practices tailored for retail BPO clients.

At ServeRetail, Inc. (“ServeRetail,” “we,” “our,” or “us”), your privacy matters. As a U.S.-based retail BPO and contact center provider, we are committed to protecting the confidentiality, security, and integrity of the information we collect and manage. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website or interact with our services.

1. Who We Are

ServeRetail is a global retail outsourcing company specializing in customer service, order management, marketplace support, back-office operations, multilingual solutions, and AI-powered contact center capabilities. We support retailers across apparel, beauty, electronics, home improvement, CPG, luxury, sports, and ecommerce segments—with secure operations and measurable business outcomes.

2. Information We Collect

A. Personal Information

We may collect:

  • Name, email address, phone number
  • Company name, role, and contact preferences
  • Messages or inquiry details submitted through forms

B. Technical Information

Collected automatically through cookies and analytics tools:

  • IP address, browser type, device identifiers
  • Pages viewed, time on site, session data
  • General behavioral analytics for site optimization

Retail-Specific Information

We do not collect payment information on our public website.
Any regulated or sensitive data processed within client programs is protected under PCI DSS and applicable security standards.

3. How We Collect Information

We collect information through:

  • Direct interactions: When you fill out forms, request a quote, or contact us.
  • Automated technologies: Cookies and analytics tools.
  • Third-party platforms: When you interact with our marketing campaigns or social media pages.

4. How We Use Information

We use collected information to:

  • Respond to inquiries and provide requested services
  • Prepare estimates, proposals, and commercial discussions
  • Improve website performance, navigation, and usability
  • Send marketing communications (only with your consent)
  • Maintain website security and prevent unauthorized access
  • Fulfill legal, regulatory, or contractual obligations

5. How We Share Information

ServeRetail does not sell personal information.

We may share data:

  • With trusted service providers under strict confidentiality
  • To comply with legal or regulatory requirements
  • To protect ServeRetail, our clients, employees, or partners

All third-party vendors undergo due diligence and operate under binding agreements.

6. PCI DSS Compliance

ServeRetail maintains PCI DSS controls where applicable through strong administrative, technical, and physical safeguards. We ensure the confidentiality, integrity, and availability of regulated retail data processed on behalf of our clients.

7. Data Security

We use industry-standard security protections, including:

  • Encryption of data in transit and at rest
  • Access controls and identity authentication
  • Firewalls and intrusion detection systems
  • Continuous monitoring of network activity
  • Mandatory security and privacy training for all employees

Despite safeguards, no transmission method is 100% risk-free. We strive to protect information but cannot guarantee absolute security.

8. Your Privacy Rights (Global)

Depending on your location, you may have rights such as:

  • Access to your personal data
  • Correction of inaccurate information
  • Deletion of personal information
  • Restriction of processing
  • Withdrawal of consent
  • Opt-out of marketing communications

To exercise any rights, contact: sales@serviceretail.com

9. GDPR Notice (EU & UK Residents)

If you reside in the EU, EEA, or UK, the following applies:

Your GDPR Rights Include

  • Right to access
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to data portability
  • Right to restrict processing
  • Right to object
  • Right not to be subject to automated decisions

Legal Bases for Processing

We process personal data based on:

  • Legitimate business interests
  • Contract performance
  • Compliance with legal obligations
  • Consent (where applicable)

International Data Transfers

Your data may be transferred to the United States or other jurisdictions. We use approved safeguards such as Standard Contractual Clauses (SCCs).

10. CCPA Notice (California Residents)

If you reside in California, you have additional rights under the California Consumer Privacy Act (CCPA) and CPRA.

Your CCPA Rights Include

  • Right to know what personal information is collected
  • Right to access your information
  • Right to delete your information
  • Right to correct inaccurate data
  • Right to opt-out of data sharing
  • Right to non-discrimination for exercising privacy rights

ServeRetail Does Not:

  • Sell personal information
  • Share personal information for cross-context behavioral advertising

California residents may submit requests to: sales@serviceretail.com

11. Cookies & Tracking Technologies (Standalone Cookie Policy)

How We Use Cookies: ServeRetail uses cookies and similar technologies to:

  • Enhance website functionality
  • Understand visitor engagement
  • Improve site navigation and performance
  • Remember user preferences

Types of Cookies Used:

  • Essential Cookies: Required for core website function
  • Analytics Cookies: Measure traffic and behavior
  • Preference Cookies: Store user choices
  • Security Cookies: Support fraud prevention and authentication

Managing Cookies:
You can manage, disable, or delete cookies via browser settings. Disabling cookies may affect website functionality.

12. Third-Party Links

ServeRetail.com may contain external links. We are not responsible for the content, privacy practices, or policies of these third-party sites.

13. Children’s Privacy

ServeRetail does not knowingly collect information from children under 13. Our website and services are intended for business and professional use only.

14. Changes to This Privacy Policy

We may update this policy periodically to reflect operational, legal, or regulatory changes. Revisions will be posted with a new “Last Updated” date.

Contact Us

If you have questions or privacy-related concerns, contact us:

ServeRetail
3150 Holcomb Bridge Road, Suite 300
Norcross, GA 30071
Email: sales@serviceretail.com
Effective Date: November 21, 2025 – Last Updated: November 21, 2025